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Whether you’ve only recently started a business online or have been going for a while, Google AdSense is the most popular ad network around and the best way to start monetizing your traffic with display ads. This ad network offers a wide range of ad units for multiple platforms and devices and includes optimization tools.
You don’t want to apply for an AdSense account only to be rejected because you did not follow the instructions correctly or adhere to their policies. In this guide, we’ll show you how to apply for an account in 2023 and beyond, step by step, and get accepted.
To get Google AdSense, you will need to have a website or blog that meets the following requirements:
Comply with the AdSense program policies:
Provide unique and valuable content:
Some tips for creating unique and valuable content include:
- Conducting research: Make sure to conduct thorough research on your topic to ensure that you are providing accurate and up-to-date information.
- Writing in your own voice: Use your own writing style and voice to make your content stand out and be more engaging to readers.
- Providing useful information: Provide useful and practical information that your visitors can apply in their own lives.
- Being informative and entertaining: Try to balance being informative and entertaining, so that your visitors find your content both informative and enjoyable to read.
- Offering a unique perspective: Offer a unique perspective or take on a topic that hasn’t been covered before.
- Keeping it updated: Keep your content up-to-date and timely, with fresh and relevant information that is of interest to your target audience.
- Optimizing for SEO: Optimize your content for search engines, to help it rank higher and attract more organic traffic.
Have a clear navigation:
To have a clear navigation for Adsense, you should make sure that your website or blog is easy to navigate, with a clear structure and menu.
Some tips for creating a clear navigation include:
- Using a simple and consistent layout: Use a simple layout that is easy to understand and consistent across all pages of your website.
- Organizing content into categories: Organize your content into categories or sections, so that users can easily find what they are looking for.
- Using a navigation menu: Use a navigation menu that is easy to find and use, with clear labels and logical grouping of links.
- Making it mobile-friendly: Make sure that your navigation is mobile-friendly, so that users can easily navigate your website on their smartphones or tablets.
- Providing a search function: Provide a search function, so that users can easily find specific content on your website.
- Using breadcrumb navigation: Use breadcrumb navigation, so users can easily see where they are on your website and how to get back to previous pages.
- Simplifying navigation: Keep the navigation simple, with as few links as possible, to avoid confusing the user.
Be accessible and readable:
To be accessible and readable for Adsense, you should make sure that your website or blog is accessible to all users, including those with disabilities, and the text is easy to read.
Some tips for creating an accessible and readable website include:
- Using a clear and simple layout: Use a clear and simple layout that is easy to understand and navigate.
- Using a readable font: Use a font that is easy to read, such as Arial, Verdana, or Georgia.
- Using a suitable font size: Use a font size that is large enough to be easily readable, especially for users with visual impairments.
- Using a suitable color contrast: Use a color contrast that is easy to read, especially for users with visual impairments.
- Providing alternative text for images: Provide alternative text for images, so that users who are visually impaired can understand the content of the image.
- Providing captions for videos: Provide captions for videos, so that users who are deaf or hard of hearing can understand the content of the video.
- Using semantic HTML: Use semantic HTML tags, such as headings and lists, to help users understand the structure of your content.
- Making the site mobile-friendly: Make sure that your website is mobile-friendly and can be easily read on a variety of devices.
Have a contact page:
To have a contact page for Adsense, you should make sure that your website or blog has a contact page, so that users can reach out to you if they have any questions or concerns.
A contact page typically includes the following information:
- Contact form: A form that users can fill out to send you a message, usually includes fields for the user’s name, email, and message.
- Email address: An email address that users can send an email to.
- Phone number: A phone number that users can call.
- Physical address: A physical address if you have a brick and mortar location.
- Social media links: Links to your social media profiles, if you have any.
- Office hours: If you have regular office hours, you can include them on the contact page.
- Frequently Asked Questions (FAQ): you can include an FAQ section to answer common questions that users may have.
It’s important to make it easy for users to contact you, because it helps to build trust and credibility with your audience. Additionally, having a contact page allows users to ask questions and provide feedback, which can help you to improve your website and better meet the needs of your audience.
Meet technical standards:
To meet technical standards for Adsense, you should make sure that your website or blog is technically sound and loads quickly.
Some tips for meeting technical standards include:
- Using valid and semantic HTML and CSS: Use valid and semantic HTML and CSS to ensure that your website is well-structured and loads quickly.
- Optimizing images: Optimize images by compressing them and using appropriate file types, to ensure that your website loads quickly.
- Minimizing code: Minimize the amount of code on your website, to ensure that it loads quickly.
- Using a Content Delivery Network (CDN): Use a Content Delivery Network (CDN) to distribute your content across multiple servers, to ensure that your website loads quickly for users all over the world.
- Implementing a responsive design: Implement a responsive design, so that your website adjusts to the size of the user’s screen and loads quickly on all devices.
- Using a fast web hosting: Use a fast web hosting service to ensure that your website loads quickly.
Meeting technical standards is important because it ensures that your website loads quickly, which can improve the user experience and reduce bounce rates. Additionally, a website that loads quickly is more likely to be indexed and ranked higher by search engines, which can help to increase your website’s visibility and attract more organic traffic.
Have enough traffic:
To have enough traffic for Adsense, you should make sure that your website or blog has a decent amount of traffic. The exact amount of traffic required to be approved for Adsense may vary, but generally, your website should have consistent traffic and should not be brand new with no visitors.
Some tips for increasing website traffic include:
- Creating high-quality content: Create high-quality, engaging and shareable content that is relevant to your target audience.
- Optimizing for search engines: Optimize your website and content for search engines using relevant keywords, meta tags, and alt tags.
- Building backlinks: Build backlinks to your website from other reputable websites in your industry.
- Promoting on social media: Promote your website and content on social media platforms like Facebook, Twitter, and LinkedIn.
- Running paid advertising: Run paid advertising campaigns on platforms like Google AdWords or Facebook Ads to drive traffic to your website.
- Building an email list: Building an email list and sending out regular newsletters can help to drive repeat traffic to your website.
- Participating in online communities: Participating in online communities related to your industry and sharing your content can help to drive traffic to your website.
It’s important to have enough traffic, because Adsense relies on the number of visitors to show ads on your website and generate revenue. Additionally, having a consistent amount of traffic indicates to Google that your website is active and has a good user engagement.
Meet the age requirement:
To meet the age requirement for Adsense, you must be at least 18 years old. This is because Google Adsense is a program for adult publishers, and as such, Google requires that all publishers be of legal age.
When you sign up for Adsense, you will be required to provide your date of birth and to accept the terms of service and program policies. You will also be asked to provide a valid government-issued ID for verification purposes.
It’s important to meet the age requirement because if you are under 18 and use Adsense, it would be a violation of the terms of service and could result in your account being terminated and any earnings being forfeited. Additionally, it’s against the law for anyone under 18 to enter into a binding contract.